Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
Sesame Workshop, the nonprofit organization behind Sesame Street, announced a programming deal that will send Sesame Street from its longtime publicly-subsidized home on PBS to the corporate Time Warn...
But the market has radically changed since the arrival of the previous Apple TV box, the all-time leader with 25 million units sold over its lifetime. Roku (10 million units sold as of last year) is a...
Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...
