Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
Parks Associates has published European research showing a steady decline in gaming console adoption in France, Spain, and the UK while remaining flat in Germany. Continued consumer adoption of mobile...
According to research from Parks Associates, 16 per cent of US broadband households have a sports OTT video service subscription. Although it does not stream live games, NFL Game Pass is the most high...
Research findings revealed by Parks Associates at INTX show that Roku is still the most popular brand of streaming media players, accounting for 30 per cent of the players purchased from Q1 2015 to Q1...
Parks Associates has released consumer research showing that 2 per cent of US broadband households, or 2.3 million households, own a virtual reality (VR) headset. From the article "2.3m US Broadban...
