Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...
Brett Sappington, senior research director and principal analyst at Parks Associates, added that the transactional market for video, Vudu’s core business, has begun eroding as movie studios no longer...
Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on...
