Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising market. In a similar vein, media market research outfit Parks Associates reports that Roku accounts for 43% of the country's actively used media-playing devices, topping Amazon's comparable FireTV tech. Roku hasn't yet put much focus on foreign markets, but where it has, it's gotten respectable traction there as well.
From the article, "1 Growth Stock Down 84% to Buy Right Now" by James Brumley
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Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
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In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
