When it comes to market share, no other streaming platforms are close to Roku and Fire TV. Roku has the lead right now: 37% of streamers opt for Roku devices, compared to 28% for Fire TV. Other streaming devices and platforms are comparatively weak players: Alphabet's (NASDAQ:GOOGL) (NASDAQ:GOOG) Chromecast, for instance, has just half as large a market share as Fire TV and has been losing ground, per Parks Associates' 2018 findings.
From the article "'Tis the Season for a Roku–Amazon Showdown" by Stephen Lovely.
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
