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'Tis the Season for a Roku–Amazon Showdown

October 29, 2018

The Motley Fool

music streaming

When it comes to market share, no other streaming platforms are close to Roku and Fire TV. Roku has the lead right now: 37% of streamers opt for Roku devices, compared to 28% for Fire TV. Other streaming devices and platforms are comparatively weak players: Alphabet's (NASDAQ:GOOGL) (NASDAQ:GOOG) Chromecast, for instance, has just half as large a market share as Fire TV and has been losing ground, per Parks Associates' 2018 findings.

From the article "'Tis the Season for a Roku–Amazon Showdown" by Stephen Lovely.

Previously In The News

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New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

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The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

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A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

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Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

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