It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Netflix, Hulu, and Amazon Prime Video, according to research firm Parks Associates. Flo investor World Wrestling Entertainment is fifth. Last year, Twitter streamed 10 NFL games that also aired on TV; this year, Amazon will. Those deals are little more than toes in the water, but the thought of Amazon or Facebook getting serious about sports keeps coming up among conference-goers.
From the article " They Started With $10,000. Now They're Taking on ESPN" by Tom Foster.
Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...
A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...
Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
