It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Netflix, Hulu, and Amazon Prime Video, according to research firm Parks Associates. Flo investor World Wrestling Entertainment is fifth. Last year, Twitter streamed 10 NFL games that also aired on TV; this year, Amazon will. Those deals are little more than toes in the water, but the thought of Amazon or Facebook getting serious about sports keeps coming up among conference-goers.
From the article " They Started With $10,000. Now They're Taking on ESPN" by Tom Foster.
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
