And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view using a single interface.
“From a consumer standpoint it’s a slam dunk,” Parks Associates research director Steve Nason told Yahoo Finance. “Because of the plethora of services out there people have tons of choice, but with that comes tons of confusion, tons of tension, tons of time wasted trying to find the kind of content they want to watch.”
From the article "'Streaming fatigue' got you down? The 'great re-bundling' could be the answer" by Daniel Howley.
Netflix had been considered relatively immune to price increases because a high percentage of its customers say they are very satisfied with the service. Just 9 percent of Netflix's customer base had...
Some homes will be getting smart and others won’t. The latest forecast of North American broadband households shows that half of them will be smart homes within four years. Of course, this means...
This has potential implications for marketers, since advertising is more likely going to travel directly through car screens and speakers rather than through smartphones. Location added to the mix of...
Meanwhile, in a similarly unsettling development for Apple, the company appears to be playing catch-up in an area it has long dominated: mobile hardware. As Amazon’s Echo continues to gain traction --...
