And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view using a single interface.
“From a consumer standpoint it’s a slam dunk,” Parks Associates research director Steve Nason told Yahoo Finance. “Because of the plethora of services out there people have tons of choice, but with that comes tons of confusion, tons of tension, tons of time wasted trying to find the kind of content they want to watch.”
From the article "'Streaming fatigue' got you down? The 'great re-bundling' could be the answer" by Daniel Howley.
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
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The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
