In The News

'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN

October 18, 2015

digital content

ESPN has a strong foothold in live sports by owning rights to numerous very expensive sporting events and leagues, including "Monday Night Football," with the NFL and the network agreeing in 2011 to a $15.2 billion contract that runs through 2021. "Monday Night Football" has regularly led all Monday shows in ratings for 2015, but the "Star Wars" trailer for the seventh film in the anthology will almost certainly boost the figures for the matchup between the Eagles and the Giants.

"Only a Star Wars trailer could generate this kind of excitement," Dergarabedian said. "People who don’t usually watch football could get locked in to watch the 'Star Wars' trailer and stay for the game. The reflected glory of both brands will feed of each other in a very positive way."

There is so much anticipation for "The Force Awakens" that viewers will likely be willing to watch the game clock at Lincoln Financial Field tick toward the big reveal. Ratings should spike as halftime approaches, with remotes that typically wander Mondays tuned in to ESPN, Brett Sappington, director of research at media market research and consulting company Parks Associates, said.

From the article "'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN" by Tim Marcin.

Previously In The News

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

Home health tech you need to watch in 2021

Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 m...

Smartwatches were finally worth our time this year

The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...

Get ready for TiVo in the cloud, DVR box optional

"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...

‹
1
2
...
462
463
464
465
466
467
468
...
719
720
›