In The News

'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN

October 18, 2015

digital content

ESPN has a strong foothold in live sports by owning rights to numerous very expensive sporting events and leagues, including "Monday Night Football," with the NFL and the network agreeing in 2011 to a $15.2 billion contract that runs through 2021. "Monday Night Football" has regularly led all Monday shows in ratings for 2015, but the "Star Wars" trailer for the seventh film in the anthology will almost certainly boost the figures for the matchup between the Eagles and the Giants.

"Only a Star Wars trailer could generate this kind of excitement," Dergarabedian said. "People who don’t usually watch football could get locked in to watch the 'Star Wars' trailer and stay for the game. The reflected glory of both brands will feed of each other in a very positive way."

There is so much anticipation for "The Force Awakens" that viewers will likely be willing to watch the game clock at Lincoln Financial Field tick toward the big reveal. Ratings should spike as halftime approaches, with remotes that typically wander Mondays tuned in to ESPN, Brett Sappington, director of research at media market research and consulting company Parks Associates, said.

From the article "'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN" by Tim Marcin.

Previously In The News

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Watch Out “Trump TV”—Glenn Beck’s TheBlaze Is Coming To Sling TV

The deal is a coup for Beck, whose network has struggled to find carriage with some traditional cable systems. Sling, which launched in early 2015, has emerged as one of the most popular services for...

‹
1
2
...
417
418
419
420
421
422
423
...
719
720
›