Skinny offerings are aimed at young viewers and "cord cutters" loath to pay $100 or more to be force-fed hundreds of channels in hefty bundles and accustomed to streaming shows they want, when they desire.
A Parks Associates survey last month found 20 percent of American consumers dissatisfied with their pay TV service, leaving the market ripe for change.
Analyst Glenn Hower at Parks said the market is in flux, with some consumers taking advantage of the easy sign-up for skinny packages, even though some cancel just as quickly.
In addition to lower prices, he said, "you don't have to worry about sending out a technician, you don't have to worry about getting the equipment back."
From the article "'Skinny bundles' step up challenge to US Big Cable."
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services. By 2027, there is a projected loss of $113 billion for streamin...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...
