Skinny offerings are aimed at young viewers and "cord cutters" loath to pay $100 or more to be force-fed hundreds of channels in hefty bundles and accustomed to streaming shows they want, when they desire.
A Parks Associates survey last month found 20 percent of American consumers dissatisfied with their pay TV service, leaving the market ripe for change.
Analyst Glenn Hower at Parks said the market is in flux, with some consumers taking advantage of the easy sign-up for skinny packages, even though some cancel just as quickly.
In addition to lower prices, he said, "you don't have to worry about sending out a technician, you don't have to worry about getting the equipment back."
From the article "'Skinny bundles' step up challenge to US Big Cable."
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
