"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said Barbara Kraus, Director of Research, Parks Associates.
Parks Associates' latest in-depth research into the subject pitches total projected sales at 86 million devices globally by 2019 and points to 2016 as the year when the market splits into simple and premium. "In 2016, streaming media players will differentiate their models and brands through additional features, such as content options or new technologies like 4K," Kraus said. "Ultimately consumers want a simple, uninterrupted experience in accessing OTT content, so that will be the minimum expectation for any device, regardless of the cost."
From the article "One in three US homes is already streaming video" by news.yahoo.com
The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...
The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...
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