"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said Barbara Kraus, Director of Research, Parks Associates.
Parks Associates' latest in-depth research into the subject pitches total projected sales at 86 million devices globally by 2019 and points to 2016 as the year when the market splits into simple and premium. "In 2016, streaming media players will differentiate their models and brands through additional features, such as content options or new technologies like 4K," Kraus said. "Ultimately consumers want a simple, uninterrupted experience in accessing OTT content, so that will be the minimum expectation for any device, regardless of the cost."
From the article "One in three US homes is already streaming video" by news.yahoo.com
In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
