Providing market intelligence for more than 35 years

In The News

HTC Vive: Admits To "Shipping Issues"

First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of households in the U.S. owned a connected security camera at the end of last year—with nearly half logging in to scope their home almost daily. The research firm believes that the cameras were the first smart home purchase for more than half of those buyers.

From the article "HTC Vive: Admits To "Shipping Issues"" by Lauren Barack.

Previously In The News

Get ready for TiVo in the cloud, DVR box optional

"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...

Facebook watch party turns video into a group experience

Live video is a big deal for Facebook and the internet in general, especially when it comes to attracting the younger set, analyst firm Parks Associates found in a report published Wednesday. About 12...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Apple TV app coming to Roku players, Roku TVs today ahead of Apple TV Plus

With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...