In The News

How do we get consumers to love connected cars?

September 30, 2015

mobile internet

Airbiquity believes a big factor is the technology adoption curve that impacted the widespread adoption of other mass-market technologies like television, VCRs, home broadband, and most recently smartphones. Younger and more digitally oriented consumers are the early adopters of these systems as they typically try new technologies to enhance their lives. Older, less digitally savvy consumers tend to be laggards for a number of reasons such as lack of awareness about the value the systems could provide them, satisfaction with “traditional” technologies like AM/FM radio, or simply not wanting to take the time and energy to learn how to use something that’s new and confusing. We know there’s a correlation between early adopters of technology like smartphones and early adopters of connected car systems. A recent Parks Associates study found that 48% of vehicle owners that owned smartphones were very interested in the ability to view maps and receive directions in their cars versus 37% of vehicle owners that didn’t own smartphones. Like the masses of flip-phone users that transitioned to smartphones after years of seeing their friends and kids use them, consumers will increasingly become aware of and use connected car systems after personal exposure, hearing recommendations from friends, reading positive reviews in the media, and listening to well informed and compelling dealer sales people.

From the article " How do we get consumers to love connected cars?" by Sunil Raghavan.

Previously In The News

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks Associates: US OTT Adoption Up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

Nokia research identifies FWA as big opportunity for 5G

5G Fixed Wireless Access (FWA) is the top-ranked 5G use case among consumers globally—as long as it performs as well as current broadband services, according to new research released by Nokia. ...

‹
1
2
...
358
359
360
361
362
363
364
...
719
720
›