Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts.
The move is expected to recoup major money for the video streaming service: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues.
From the article "Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon" by Valerie Bauman.
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
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