Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate.
In fourth quarter of last year, 12 percent of U.S. broadband households had smart speakers with voice assistant technology, according to a new report from Parks Associates.
That was more than double fourth quarter 2015, when adoption was at just 5 percent.
According to the study, more than half of broadband households find the devices’ ability to control smart home equipment appealing. This includes things such as voice-activated lighting or thermostats.
From the article "'Alexa, multiply': Voice assistants show huge growth."
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
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It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
