Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate.
In fourth quarter of last year, 12 percent of U.S. broadband households had smart speakers with voice assistant technology, according to a new report from Parks Associates.
That was more than double fourth quarter 2015, when adoption was at just 5 percent.
According to the study, more than half of broadband households find the devices’ ability to control smart home equipment appealing. This includes things such as voice-activated lighting or thermostats.
From the article "'Alexa, multiply': Voice assistants show huge growth."
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...
By the end of 2020, there will be 17.2 million 5G consumer market subscriptions worldwide, concentrated in the US, Japan, South Korea, China, Australia, and major industrial nations in Western Europe,...
“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...
