Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018. Fifteen percent of pay-TV subscribers, slightly less than half of all who made changes in the past year, downgraded to a less expensive TV service. The firm will highlight these findings and their implications for the video industry at the inaugural Future of Video: OTT, Pay TV, and Digital Media on December 10-12, 2018, at Marina Del Rey, Calif.
From the article " 34% of Pay-TV Subs Altered Service in Past Year – Study"
To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...
For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...
A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a...
Market research and consulting company Parks Associates' 360 View: Digital Media & Connected Consumers report that claims that 29 per cent of US broadband households get most of their news from social...
