Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online video sources.
"First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall," said Parks Associates. "The Spanish pay-TV market in general has a very active, cost-conscious base of subscribers, with higher-than-average rates of downgrades and upgrades and a substantial population of cord nevers."
From the article "16% of Spanish Pay-TV Households Subscribed for First Time in 2015" by www.newsonnews.com
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...
If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet...
