And 55 percent of families with broadband say voice control is “appealing,” thus “driving adoption and usage of voice control devices and apps.” In fact as we head into the 2018 holiday season, 43 percent of households with broadband say voice control is an “important feature” when these families decide what smart TV or streaming media player device to buy.
Craig Leslie, Senior Research Analyst, Parks Associates, points out: “Voice is becoming a common feature in connected entertainment devices. Best Buy is planning multiple new Insignia Fire TV Editions with a voice remote, and Roku is integrating Google Assistant voice commands in its streaming boxes, sticks, and Roku TVs. Even set-top box makers are ramping up their voice control offerings in response to pay-TV provider demand.”
From the article "‘Voice first world’ nears: Smart devices + artificial intelligence = end of touch" by Mindy Hamlin.
Amazon, for example, is able to sell its own TV streaming products as well as market and promote those products more prominently on its official website. But user trends favor the company’s services....
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...
The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...
