The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode.
But Parks Associates—which was one of the first research outfits to put the notion of subscription fatigue into the lexicon—now says that the number of OTT services in the average home is still expanding, and it’s traditional pay TV that’s getting the pruning.
According to some of the latest Parks research, the percentage of broadband homes subscribing to pay TV dropped from 87% in 2014 to 79% last year. But the percentage of households subscribing to at least one OTT service increased from 55% to 64% over that span. And the amount of homes taking two, three or four OTT services also increased significantly over that time period.
From the article " ‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm" by Daniel Frankel.
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...
More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...
