Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of 2015 across its publisher network and found that 95 per cent of the videos tracked for its latest State Of The Media Industry report were under 5 minutes in length, with the sweet spot being around 2.5 minutes.
Recent Parks Associates research also noted that around 70 per cent of Americans watch short-form videos daily on their smartphones.
From the article ,“Snackable” Content Growing In Popularity" by www.advanced-television.com
One solution has been to switch from pay TV to streaming alternatives, but in recent years those services have been getting more expensive themselves. That’s a big reason about 20 percent of U.S. hous...
Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities. Parks Associates' new white paper, Multifamily Access: Riding the New T...
Family caregivers and older adults face numerous challenges in managing health and daily activities. Technology offers promising solutions to ease their burdens and Parks Associates’ ongoing research...
According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have at least one smart home device, reflecting a growing demand for intelligent, connected systems. Fr...
