Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” finished its season. The streaming service started the year with 2 million subscribers and finished with 5 million, even though the show’s run ended in February.
From the article "‘Game of Thrones’ series finale is approaching. How will HBO survive after it?" by Meg James and Stephen Battaglio.
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
