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Consumers now spend more than twice as much on subscription streaming services like Netflix movies over smart TVs and connected devices than more traditional rentals such as video on-demand, says Parks Associates research.
“The sands are shifting for manufacturers and content providers...this will create havoc with today’s well-understood TV revenue model,” said Tricia Parks, the firm’s chief executive.
From the article, "TV apps tune into uniformity" by Chris Nuttall
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