The decline of pay-TV and the steady emergence of streaming video continue to affect consumer entertainment consumption preferences into 2022. This research analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends.

Content is the most significant factor influencing consumers' viewing decisions when it comes to retention, engagement, and customer acquisition. This presentation includes key research around factors in consumer decisions, including price, perceived value, content flexibility, and platform support.

Searching for the perfect mix, consumers continue to experiment and mix OTT services, broadband services, and DTC services. This session addresses the increased value and higher ARPU for broadband and OTT providers in bundling consumer services.

AI solutions can identify patterns and relationships in data and, when augmented with unsupervised ML capabilities, uncover “hidden” opportunities to optimize a service’s strategies. This session addresses new ways to segment audiences through AI and ML technologies. Speakes address how services can reach consumers with personalized content, and how new datasets are driving new measurements standards.

Hybrid business models, especially AVOD, FAST, or free trials, enable quick customer acquisition and a "try before you buy" experience with the content offering. This session addresses how services are experimenting with hybrid business models to expand their available market, increase their demographic reach, sustain subscriber and viewer growth, maximize total revenue generation, and more.

Experimentation with hybrid business models and varied pricing tiers, providing customers with the ultimate option in how they watch video will continue as SVOD business models work to generate more revenue from TVOD and AVOD services. This session brings industry leaders together to talk about the changing models for delivering video services.

By 2023, the value of pirate video services accessed by pay-TV and non-pay-TV consumers may exceed $67 billion worldwide, according to Parks Associates research. This session highlights industry shifts in addressing piracy, including the evolving nature of threats and best practices in content protection today.

Join us for a fun discussion on key takeaways. Parks Associates team highlights key findings and answers audience Q&A.