Providing market intelligence for more than 35 years

In The News

Today's wearables shaping tomorrow's healthcare

The current popularity of consumer-focused connected health devices, whether fitness-tracking wristbands, smart bathroom scales or simply dedicated apps that run on an existing smartphone, is poised to make more consumers proactive about their well-being but is also set to play a huge role in the future of healthcare.

Research by Parks Associates suggests that 30per cent of US broadband homes already own some form of connected health device and that by 2016, over 32 million US consumers will be actively tracking their personal health and fitness -- either online or via a mobile device of some description.

At the same time, the use of wearable devices in the health and medical field, for monitoring vital signs such as insulin levels and blood pressure, is also growing and, according to Harry Wang, Parks Associates director of health and mobile product research, a converge is coming. Writing in the May edition of the research firm's Digital Health News, he states: "the design trends for wearables in the medical field follow what is happening in the fitness area -- they are becoming more discreet, with more user-centric designs and highly integrated functions."

From the article "Today's wearables shaping tomorrow's healthcare."

Previously In The News

For Apple TV, The Price Is The Problem

In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...